Wednesday, July 8, 2015

Young Plus Magazine

This isn't so much a review as it is a concerned observation. I was at Silkor a couple of weeks ago, idly flipping through a Young Plus Magazine while waiting for my appointment (Note to Silkor: Some magazine variety would be nice, thanks).

Young Plus is a Teen mag. with the usual Celeb gossip, teen advice, etc. As I got to the fashion section, I thought "yay, maybe this magazine will have affordable suggestions." - If you've  ever gone through the adult magazine's (Cosmo/Grazia/..) you know what I'm talking about.
To my horror, those guys were suggesting 500 AED dresses and 1000 AED bags! GAH!

Don't believe me? Well, here are few suggestions off their website:

Gaudi AED 725
Gaudi AED 725

Patrizia Pepe AED 1350

Gerard Derell AED 1770

The items are displayed under a "Steal her Look" section, whereby they post a celebrity's photo and breakdown her outfit.

How disturbing is that?! What kid of message are we sending those kids? That in order to look like your favorite celebrity/role model you need to purchase shoes for 1,000 AED?! Is this the norm now? Cause if it is that's just seriously messed up yo.

This is just so wrong. I don't want to hear any of the "This is how the new generation is" crap. It has nothing to do with a "generation". Last time I checked 13/14 year olds don't work and even if they do have part time jobs (highly doubtful in Dubai) the amount of money they made could possibly cover the zipper on that jacket. So I can imagine young girls asking their parents for that "awesome bag we saw on a teen mag!" and there's no way that would end well because if:

A) We buy 13 year old 2000 AED bags then we're raising a society of high maintenance princesses with no value for money.

B) We don't buy the bag, the kid would just feel left out and shunned by a society that finds this kind of behavior acceptable. If you're 13 and everyone around you is wearing Versace while you're wearing H&M it will seem like the end of the world.

At the end of the day, people will do as they wish and as they see fit for their children but perhaps widely read magazines can put some thought into the content they are publishing and see the effect beyond their sales target.


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